They said the wrong thing, but it’s your website

3 June 2011 | Eugenia Kolivos

It’s the new advertising and it’s viral. Using consumers on the internet to endorse your product through online interaction, often using a competition. But what if your consumers are less than truthful, or breach intellectual property laws? They said it, but it’s your web site.

Text Version

Subscribe to our monthly Thinking update. We will send you an email each month with the highlights of our latest Thinking.

Related Content


Eugenia Kolivos

Partner. Sydney
+61 2 9210 6316