They said the wrong thing, but it’s your website

3 June 2011 | Eugenia Kolivos

It’s the new advertising and it’s viral. Using consumers on the internet to endorse your product through online interaction, often using a competition. But what if your consumers are less than truthful, or breach intellectual property laws? They said it, but it’s your web site.

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Eugenia Kolivos

Partner. Sydney
+61 2 9210 6316