The manner of protecting geographical indications (GIs) (which identify products as emanating from particular geographical sources) is a contentious issue in world trade negotiations. A number of countries have entered into bilateral or multilateral treaties and as a result, have implemented their own laws that grant protection for GIs.
Australian companies have largely moved away from the use of foreign geographical wine indications like Champagne, which became protected by Australian law from 1 September 2011.
After decades of working with the French Government and other international private and government clients in the GI field, Corrs is the leading GI specialist in Australia. It is currently advising businesses on how to deal with the impact of international treaties, transition from using foreign GIs as trade marks and the complexities of branding or naming products to give them an Australian edge. We are also protecting a range of foreign GIs for products in a number of agricultural sectors, for products such as wines, spirits, cheeses, rice and ham, amongst others.