The use of geographic indication (GIs) to identify products is a contentious issue in the current Doha round of world trade negotiations, as a number of countries have implemented their own laws that grant protection for their GIs.
Australian companies have largely moved away from the use of foreign geographical wine indications like Champagne, which will become protected by law from 1 September 2011.
After decades of working with the French Government, and other international private and government clients, Corrs is the leading GI specialist in Australia. It is currently advising businesses on how to deal with the impact of international treaties, transition from using foreign geographical indications as trade marks and the complexities of branding or naming products to give them an Australian edge.