Emily has a broad practice spanning privacy, AI, consumer regulation and commercial contracting across the technology, retail and digital economy sectors.
A core focus of Emily's work is privacy and data protection. She advises on Australian privacy law compliance, regulatory investigations and enforcement, data breach notification, data handling and privacy-by-design. She is closely involved in several of Australia's most prominent privacy matters, including landmark OAIC and Administrative Review Tribunal proceedings concerning facial recognition technology in the retail sector.
Emily also advises on advertising, marketing and consumer law, including the Australian Consumer Law, product safety standards and the commercial arrangements behind marketing campaigns. Her technology contracting practice covers software licensing, SaaS, outsourcing, data sharing, supply and distribution, AI services agreements and large-scale IT procurements with major global vendors.
Key deals
Major Australian retailers
Acting in the OAIC's investigation into the use of facial recognition technology by two of Australia's largest retailers as well as the subsequent appeal of the OAIC's determination before the Administrative Review Tribunal. These are the leading Australian cases on biometric data and are expected to set the framework for how facial recognition technology is regulated across the retail sector and beyond.
Global automotive manufacturer
Drafting an AI addendum for a global automotive manufacturer's service provider contracts, addressing data governance, licensing and ownership, hallucinations, bias and liability.
International brands
Acting as Australian counsel in relation to consumer law and product compliance matters, including safety, labelling and importation requirements for various local and international brands.
Major Australian supermarket retailer
Advising on the technology, privacy, data and intellectual property aspects of projects to deliver ambient automated distribution centres.
Australian university
Acted as the lead legal adviser on an enterprise-wide IT system implementation and business transformation project.