Home Insights ACCC releases its Compliance and Enforcement Priorities for 2019

ACCC releases its Compliance and Enforcement Priorities for 2019

ACCC Chair Rod Sims this week outlined the Australian Competition and Consumer Commission’s (ACCC) Enforcement and Compliance Priorities for 2019.

The ACCC identified several key focus areas and sectors, being:

  • financial services;
  • commercial construction;
  • digital platforms;
  • social media advertising; and
  • compliance with Australia’s consumer guarantees regime by retailers of whitegoods or electrical goods.

More broadly, like many international regulators, the ACCC is grappling with what constitutes a lessening of competition, when does ‘just enough’ consolidation become ‘too much’, and the issue of fairness in business conduct.

A confident and reflective ACCC

The ACCC’s public statement of its priorities occurs each February, and is normally a fairly predictable affair, but we detected a change in tone this year.

In addition to identifying the ACCC’s priority areas (discussed below), the content and tone of the Chairman’s speech suggests a confident regulator planning a step-up in its enforcement activities and prepared to assert its enforcement mandate in areas that have previously been the primary turf of other regulators.

The ACCC has received budgetary boosts in several areas and has established several dedicated and well-resourced units to focus on specific issues – particularly an ‘SLC unit’ to pursue cases under the revised misuse of market power and new concerted practices prohibitions, a Financial Services Competition Branch to complement the ACCC’s market studies work in the sector, and a Commercial Construction Unit.

Mr Sims also confirmed that, during 2019, the ACCC expects to bring:

  • 2-3 market power or concerted practices cases;
  • at least three potential criminal cartel cases; and
  • further proceedings in the construction sector.

The ACCC’s message remains that it is prepared to use robust enforcement action as its primary tool to spread the compliance message and it will focus on ever-larger fines to ensure that it is getting the attention of large corporates. In his speech, Mr Sims escalated that rhetoric by referring to his belief that Parliament intended, in recently increasing penalties, that there should be penalties exceeding $100 million for consumer law breaches.

At the same time, the ACCC is looking inward to reflect on its purpose and the nature of the competition and economic standards it enforces. In his speech, Mr Sims traversed issues including levels of trust in market economies and the ACCC’s role in reining-in corporate profit motives.

In relation to mergers, his view is that there is a “current bias to excessive consolidation” and strongly signalled that the ACCC will respond sceptically to arguments related to national champions, investment incentives and economies of scale which “contradict the benefit of competition”. Mr Sims also reflected on whether the bar for establishing a substantial lessening of competition is set too high and in particular too much weight is placed on market forces (e.g. new entry, buyer power) to solve economic problems created by concentration and too much stock is placed in “self-interested” evidence of business executives.

Mr Sims intends that the ACCC will continue its prominent role in advocating for reforms to broaden the reach of competition and consumer laws and other competition policy issues. He sets out eight advocacy priorities, including relating to regulatory regimes that apply to privatised assets, airport and road regulation and unsafe goods.

A particular focus is on the ACCC’s ability to prosecute ‘unfair’ corporate conduct that may fall short of societal norms. The ACCC continues to advocate for a penalty regime for unfair terms in standard form contracts and consideration of a general ‘unfair practices’ prohibition to close perceived gaps between existing provisions voiding unfair contract terms and prohibiting unconscionable conduct.

Key focus areas

In addition to the perennial targets – cartel conduct, anti-competitive conduct, product safety, vulnerable and disadvantaged consumers and conduct affecting Indigenous Australians – the following sectors or business activities are in the ACCC’s crosshairs in 2019:

  • Financial services. Financial services, including foreign exchange services, will be a key area of focus in 2019. The ACCC’s Financial Services Competition Branch has a number of investigations already underway, in addition to the ACCC’s current criminal cartel conduct case against ANZ, Citigroup and Deutsche Bank.
  • Commercial construction. For the second year running, competition and consumer issues in the commercial construction sector will be a key area of focus.
  • Digital platforms. The ACCC’s Digital Platforms Inquiry Report is to be delivered by 3 June 2019. The ACCC will this year address the impact on consumers arising from the collection and use of consumer data by digital platforms, with a focus on the transparency of data practices and the adequacy of disclosure to consumers. The ACCC had already identified concerns in its preliminary report on 10 December 2018, which we reported on here, but Mr Sims acknowledged the ACCC has “much work to do” to settle the final recommendations.
  • Social media platforms. Social media advertising and ‘subscription traps’ (i.e. luring consumers into ongoing subscription fees with the promise of incentives such as initial discounts or ‘membership-only’ offers) and the impact these practices may have on younger consumers are areas for investigation.
  • Consumer guarantees. The ACCC’s headline issue is compliance with the Australian Consumer Law’s consumer guarantee regime by large retailers and manufacturers of high value whitegoods and electrical goods.
  • Loyalty schemes. The potential anti-competitive effects of loyalty schemes, including their potential to foreclose competitors or new entrants, or raise barriers to entry will be investigated. The ACCC is also concerned with proper disclosures regarding these schemes, particularly regarding their benefits.
  • Energy and telecommunications. The complexity and opacity of pricing in energy sectors, and the ongoing issues identified in the ACCC’s June 2018 Retail Electricity Pricing Inquiry Report will be looked at. Similar concerns were identified by the ACCC in respect of the telecommunications sector.

ACCC market studies

The ACCC has a number of market studies running and will continue monitoring areas such as wine grape production, foreign exchange fees, insurance in Northern Australia, and electricity markets. Consistent with trends in other jurisdictions, all signs are that market studies will remain a core part of the ACCC’s activities, and a key source of ‘leads’ for its enforcement actions.

Consumer data right

The ACCC is making progress in its preparation for the introduction of the Federal Government’s proposed Consumer Data Right (CDR). The CDR system will initially apply to the banking sector. The ACCC is drafting rules in relation to its introduction and commenced consultation on the rollout of the CDR in the energy sector this week.

2019 promises to be a busy year for the ACCC, and the domestic and international corporates doing business in Australia under its watch.


Mark McCowan

Head of Competition


Competition/Antitrust Technology, Media and Telecommunications

This publication is introductory in nature. Its content is current at the date of publication. It does not constitute legal advice and should not be relied upon as such. You should always obtain legal advice based on your specific circumstances before taking any action relating to matters covered by this publication. Some information may have been obtained from external sources, and we cannot guarantee the accuracy or currency of any such information.

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