Brand Protection Online – Australia Chapter

iptc brand protection online
1 March 2017


Originally published in Brand Protection Online by Globe Law and Business.

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.

Odette and Rafaella’s Australian chapter offers an overview of online brand protection from an Australian perspective, and covers:

  • enforcement and jurisdiction;
  • use of a trade mark online;
  • online technological issues;
  • liability of intermediaries;
  • an online brand protection and trademark infringement case study: Veda and Google AdWords;
  • and more.

Click on the DOWNLOAD button above to read the chapter in full.




The content of this publication is for reference purposes only. It is current at the date of publication. This content does not constitute legal advice and should not be relied upon as such. Legal advice about your specific circumstances should always be obtained before taking any action based on this publication.


Key Contact

Odette Gourley

Partner. Sydney
+61 2 9210 6066

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