Trade Promotions

Intellectual Property

Intellectual Property » Trade Promotions

For many businesses, trade promotions are a highly effective way to drive sales and increase brand awareness. However the myriad of legislation that regulates this area means they can be quite complex to manage and difficult to get right, especially when you are working towards a tight deadline.

For over a decade, clients have relied on our trade promotions experts to provide high quality advice across a broad range of promotion types and issues. This exposure means we are fully versed in all relevant legal requirements and have strong working relationships with regulators in every Australian state and territory. We provide efficient, cost effective services across all areas of advertising and trade promotions law and are experts at turning around complex trade promotion campaigns within short time frames.

We pride ourselves on our client service and are committed to making it as easy and straight-forward to work with us as possible. To this end, we offer a convenient briefing service and fixed fees so there are no surprises and we are here when you need us.

We have worked with some of Australia’s best known brands including Australia Post, L’Oreal, Carlton & United Breweries, PPG and Vicinity Centres, providing everything from your GWP’s and discount offers to your major campaigns.

Our national team can help you with the following services:

  • Drafting terms and conditions for promotions
  • Obtaining permits
  • Dealing with consumer and regulator queries
  • Legal review of advertising
  • Promotions conducted via social media
  • Insured promotions and associated agreements
  • Privacy and spam issues
  • Trade mark issues
  • Mobile Premium Services code (SMS)
  • Charitable fundraising issues

Our Experience

BP's "Win a year's worth of free fuel"

Corrs assisted BP Australia with its 2014 major annual consumer campaign.

Corrs managed legal elements, including initial advice on promotion structure and legal consideration, drafting Ts & Cs, liaising with permit authorities, and reviewing all advertising collateral (TV, radio, social media, web, print).

More

CUB’s - VB annual “Raise a Glass” charitable fundraising campaign

Corrs acted for CUB on the regulatory and intellectual property issues associated with its flagship VB “Raise a Glass” charitable fundraising campaign.

Corrs’ expertise in this highly technical area helped CUB to navigate the charitable fundraising laws of each state and territory. This included advising on Victorian fundraising registration requirements, compliance with patriotic funds requirements under the Veterans Act 2005 (Vic), record and account keeping obligations, advertising requirements and limitations, bank account requirements and compliance with NSW’s unique “trader” provisions.

More

Maybelline New York 100 years celebration

Corrs assisted L’Oreal with it’s consumer campaign to celebrate Maybelline’s 100th birthday.

Corrs advised L’Oreal on all legal elements of the campaign including “instant win” prize mechanics, market-differentiation between retailers and advertising strategy. Corrs also prepared competition Ts&Cs, advised on advertising materials and managed permit approvals.

More

Supercoach

Corrs assisted News Limited with its flagship and highly successful fantasy football promotion.

Corrs has managed all legal aspects of the promotion since its inception for both AFL and NRL codes. This includes advising on evolving marketing and promotion strategies, drafting Ts&Cs, liaising with gaming authorities and negotiating with third party service providers.

More

“We are Bonds T-shirt” Promotion

Corrs assisted Pacific Brands with its online Bonds promotion involving the give-away of over 35,000 t-shirts.

Corrs advised on privacy issues associated with the use of entrant’s images, gaming compliance issues regarding the award of prizes based on entrants’ birth dates and responding to consumer queries.

More

Our Experts

DIXIT Arvind website grey SIZED TH

Arvind Dixit

Special Counsel Location Melbourne Profile
KLEIDON Emily website grey SIZED TH

Emily Kleidon

Senior Associate Location Melbourne Profile
Eugenia Kolivos.jpg

Eugenia Kolivos

Partner Location Sydney Profile
WHEELAHAN Frances website grey SIZED TH

Frances Wheelahan

Partner Location Melbourne Profile
KLESKOVIC Kayla sized TH

Kayla Kleskovic

Paralegal Location Melbourne Profile
HARRIS Sarah website TH

Sarah Harris

Paralegal Location Melbourne Profile

Our Experience

BP's "Win a year's worth of free fuel"

Corrs assisted BP Australia with its 2014 major annual consumer campaign.

Corrs managed legal elements, including initial advice on promotion structure and legal consideration, drafting Ts & Cs, liaising with permit authorities, and reviewing all advertising collateral (TV, radio, social media, web, print).

CUB’s - VB annual “Raise a Glass” charitable fundraising campaign

Corrs acted for CUB on the regulatory and intellectual property issues associated with its flagship VB “Raise a Glass” charitable fundraising campaign.

Corrs’ expertise in this highly technical area helped CUB to navigate the charitable fundraising laws of each state and territory. This included advising on Victorian fundraising registration requirements, compliance with patriotic funds requirements under the Veterans Act 2005 (Vic), record and account keeping obligations, advertising requirements and limitations, bank account requirements and compliance with NSW’s unique “trader” provisions.

Maybelline New York 100 years celebration

Corrs assisted L’Oreal with it’s consumer campaign to celebrate Maybelline’s 100th birthday.

Corrs advised L’Oreal on all legal elements of the campaign including “instant win” prize mechanics, market-differentiation between retailers and advertising strategy. Corrs also prepared competition Ts&Cs, advised on advertising materials and managed permit approvals.

Supercoach

Corrs assisted News Limited with its flagship and highly successful fantasy football promotion.

Corrs has managed all legal aspects of the promotion since its inception for both AFL and NRL codes. This includes advising on evolving marketing and promotion strategies, drafting Ts&Cs, liaising with gaming authorities and negotiating with third party service providers.

“We are Bonds T-shirt” Promotion

Corrs assisted Pacific Brands with its online Bonds promotion involving the give-away of over 35,000 t-shirts.

Corrs advised on privacy issues associated with the use of entrant’s images, gaming compliance issues regarding the award of prizes based on entrants’ birth dates and responding to consumer queries.

Our Experts

DIXIT Arvind website grey SIZED TH

Arvind Dixit

Special Counsel Melbourne +61 3 9672 3032
KLEIDON Emily website grey SIZED TH

Emily Kleidon

Senior Associate Melbourne +613 9672 3140
Eugenia Kolivos.jpg

Eugenia Kolivos

Partner Sydney +61 2 9210 6316
WHEELAHAN Frances website grey SIZED TH

Frances Wheelahan

Partner Melbourne +61 3 9672 3380
KLESKOVIC Kayla sized TH

Kayla Kleskovic

Paralegal Melbourne +613 9672 3054
HARRIS Sarah website TH

Sarah Harris

Paralegal Melbourne +613 9672 3183