Intellectual Property
Intellectual Property » Misleading Conduct & Passing Off
Businesses often need swift, aggressive actions to prevent damage to brands or reputation.
In addition, competitive misconduct is commonly carried out online, so identifying and locating online perpetrators is an ongoing challenge and requires solutions that carefully balance client needs for action with the potential for an over-aggressive approach to result in an online consumer back-lash, and the associated PR headache. Equally, increasing competition leads to the need for organisations to take an ever more aggressive approach to their own marketing efforts, whilst ensuring they don’t stray outside the law.
Corrs has the experience and expertise required to establish the right strategy for successful market-facing activities and to deal effectively with challenges to brand or reputation.
Our Experts
Our Experience
Playcorp
Coffee pot icon, Bodum, had always aggressively defended its intellectual property by acting against manufacturers of goods that resembled its Chambord coffee plungers. But when Bodum questioned the legitimacy of a Playcorp product, Corrs went in hard and fast with the launch of proceedings.
MoreOur Thinking
Corrs in Brief: Is it time for an Australian Contracts Act?
Contract law forms one of the most important elements of any legal framework. It is therefore of the utmost importance that Australian contract law maximises the simplicity, efficiency and utility of market interactions for the benefit of all Austral
More
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
MoreDoing Business In Australia
Australia is an exceptional place in which to do business. Find out how we can help you develop your business in Australia.
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Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
More
Protect your brand on the internet
Who is in charge on the internet? Mostly, it seems it’s the consumer. So how do you protect your brand when it’s in the hands of the consumer and the consumer is everywhere?
More
They said the wrong thing, but it’s your website
What if your consumers are less than truthful, or breach intellectual property laws?
MoreOur Experience
Playcorp
Coffee pot icon, Bodum, had always aggressively defended its intellectual property by acting against manufacturers of goods that resembled its Chambord coffee plungers. But when Bodum questioned the legitimacy of a Playcorp product, Corrs went in hard and fast with the launch of proceedings.
Proceedings were based on the argument that Bodum’s rights lay in the heavy branding of its coffee pots, not any distinctiveness of shape.
Playcorp’s convincing win is likely to have implications for competition in the Australian marketplace where Bodum had successfully challenged manufacturers in the past.
Our Thinking
Doing Business In Australia
Australia is an exceptional place in which to do business. Find out how we can help you develop your business in Australia.
They said the wrong thing, but it’s your website
What if your consumers are less than truthful, or breach intellectual property laws?
Protect your brand on the internet
Who is in charge on the internet? Mostly, it seems it’s the consumer. So how do you protect your brand when it’s in the hands of the consumer and the consumer is everywhere?
Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
Corrs in Brief: Is it time for an Australian Contracts Act?
Contract law forms one of the most important elements of any legal framework. It is therefore of the utmost importance that Australian contract law maximises the simplicity, efficiency and utility of market interactions for the benefit of all Austral
Our Experts
David Smith
Partner Melbourne +61 3 9672 3345Eddie Scuderi
Partner Brisbane +61 7 3228 9319Eugenia Kolivos
Partner Sydney +61 2 9210 6316Matthew Swinn
Partner Melbourne +61 3 9672 3155Vanessa Mellis
Special Counsel Brisbane +61 7 3228 9409Odette Gourley
Partner Sydney +61 2 9210 6066Stephen Stern
Partner Melbourne +61 3 9672 3148