Intellectual Property
Intellectual Property » Misleading Conduct & Passing Off
Businesses often need swift, aggressive actions to prevent damage to their brands or reputation.
In addition, competitive misconduct often happens online. The ongoing challenge of identifying and locating online perpetrators requires a solution which carefully balances a client’s desire for action with the potential for an over-aggressive approach which could result in an online consumer backlash and the associated PR headache. Equally, increasing competition means organisations need to take an ever more aggressive approach to their own marketing efforts, whilst ensuring they don’t stray outside the law.
Corrs has a solid track record of establishing the right strategy for successful market-facing activities and dealing effectively with challenges to brand or reputation.
Our Experts












Our Experience

Playcorp
Coffee pot icon, Bodum, had always aggressively defended its intellectual property by acting against manufacturers of goods that resembled its Chambord coffee plungers. But when Bodum questioned the legitimacy of a Playcorp product, Corrs went in hard and fast with the launch of proceedings.
More
Defending Aussie icons
When iconic surfwear manufacturers and retailers Billabong and Quiksilver discovered their brands were being compromised, they asked Corrs Chambers Westgarth to help defend their intellectual property (IP) rights.
MoreOur Thinking
Avoid social media folly: Seafolly v Madden case study and our top tips
What happens when a company vents their frustration about a competitor on Facebook? How does the law respond? Learnings from Seafolly v Madden.
More
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
More
Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
More
Protect your brand on the internet
Who is in charge on the internet? Mostly, it seems it’s the consumer. So how do you protect your brand when it’s in the hands of the consumer and the consumer is everywhere?
More
They said the wrong thing, but it’s your website
What if your consumers are less than truthful, or breach intellectual property laws?
MoreOur Experience

Playcorp
Coffee pot icon, Bodum, had always aggressively defended its intellectual property by acting against manufacturers of goods that resembled its Chambord coffee plungers. But when Bodum questioned the legitimacy of a Playcorp product, Corrs went in hard and fast with the launch of proceedings.
Proceedings were based on the argument that Bodum’s rights lay in the heavy branding of its coffee pots, not any distinctiveness of shape.
Playcorp’s convincing win is likely to have implications for competition in the Australian marketplace where Bodum had successfully challenged manufacturers in the past.

Defending Aussie icons
When iconic surfwear manufacturers and retailers Billabong and Quiksilver discovered their brands were being compromised, they asked Corrs Chambers Westgarth to help defend their intellectual property (IP) rights.
The pair alleged that importer and retailer Paul’s Warehouse had, among other offences, imported and sold counterfeit clothing bearing artistic works protected by copyright without authorisation, and reproduced stylised trademarks in its brochures and advertising materials in promoting those products.
In an evidence-intensive matter, the pair coordinated proof of creation and ownership of artworks and designs from around the world to ensure the Australian Federal Court could address the full scope of infringements.
The co-ordination paid off -- The Court gave judgement in Billabong and Quiksilver’s favour on each of their claims in a summary judgment application. Through this, the Corrs team obtained a wide-ranging decision from the Court, leaving no doubt as to the strength of Billabong’s and Quicksilver’s IP rights and the scope of protection afforded by those rights.
Our Thinking
They said the wrong thing, but it’s your website
What if your consumers are less than truthful, or breach intellectual property laws?
Doing Business in Australia
Australia is an exceptional place in which to do business. Find out how we can help you develop your business in Australia.
PPSA: What it means for research institutions
Australia’s new Personal Property Securities Act 2009 (PPSA) has introduced radical changes to the law in relation to personal property. Research institutions must make sure that their equipment and other property is properly protected.
Protect your brand on the internet
Who is in charge on the internet? Mostly, it seems it’s the consumer. So how do you protect your brand when it’s in the hands of the consumer and the consumer is everywhere?
Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
Avoid social media folly: Seafolly v Madden case study and our top tips
What happens when a company vents their frustration about a competitor on Facebook? How does the law respond? Learnings from Seafolly v Madden.
Our Experts

Bill Ladas
Special Counsel Melbourne +61 3 9672 3353
Daniel Plane
Special Counsel Melbourne +61 3 9672 3226
David Smith
Partner Melbourne +61 3 9672 3345
David Yates
Special Counsel Perth +61 8 9460 1806
Eddie Scuderi
Partner Brisbane +61 7 3228 9319
Eugenia Kolivos
Partner Sydney +61 2 9210 6316
Jim Micallef
Special Counsel Sydney +61 2 9210 6714
Matthew Swinn
Partner Melbourne +61 3 9672 3155
Odette Gourley
Partner Sydney +61 2 9210 6066
Stephen Stern
Partner Melbourne +61 3 9672 3148
Tim Allen
Partner Melbourne +61 3 9672 3242
