Intellectual Property
Intellectual Property » Commercialisation & Licensing
Protection of brands is vital in a world where strong brands are increasingly important as the most effective way for businesses to distinguish themselves and form a relationship with customers in the information-overloaded commercial world.
The cost of bringing products to market is rising rapidly. This makes it even more necessary for businesses to have the right advice on how to traverse the growing number of legal and regulatory hurdles and settle any intellectual property issues that could deter investors and potential product commercialisation.
Our Experience
ANU
The commercialisation of new technologies cannot proceed without clear ownership of intellectual property rights. The future of silicon cell technology invented by academics at the Australian National University (ANU) rested on bringing difficult negotiations to a win-win conclusion.
MoreOur Thinking
Copyright and the Digital Economy - ALRC inquiry needs broader scope
Australians need a copyright system that works. One they can respect. Our copyright laws need to provide certainty, encourage innovation, and enhance the free flow of information.
MoreNRL v Optus: Full Court says, "Don’t stream, it’s over."
The Full Court unanimous decision in NRL v Optus, which upheld the football leagues’ appeal and held that Optus, the provider of a cloud-based TV recording service, was liable for copyright infringement by the provision of its service.
MoreCorrs in Brief: Is it time for an Australian Contracts Act?
Contract law forms one of the most important elements of any legal framework. It is therefore of the utmost importance that Australian contract law maximises the simplicity, efficiency and utility of market interactions for the benefit of all Austral
More
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
MoreCorrs in Brief: Optus v NRL - a silver lining for cloud-based services?
The Federal Court of Australia's recent decision in Singtel Optus v National Rugby League Investments (No 2) is the first occasion an Australian court has considered copyright issues arising in cloud-based services.
DownloadDoing Business In Australia
Australia is an exceptional place in which to do business. Find out how we can help you develop your business in Australia.
Download
Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
More
Not illegal but is it right?
Australian law allows the importation of genuine but unauthorised goods, even though another company may have exclusive rights to branded items. This parallel importation has long been difficult to stop and causes real damage to businesses and brands
MoreOur Experience
ANU
The commercialisation of new technologies cannot proceed without clear ownership of intellectual property rights. The future of silicon cell technology invented by academics at the Australian National University (ANU) rested on bringing difficult negotiations to a win-win conclusion.
Corrs’ representation of ANU demanded a deep understanding of the technology; sensitivity to the inventors’ personal, and the University’s wider, interests; and the skills to keep things moving during two years of delicate negotiations.
Since issues of ownership and future collaboration have been resolved, Origin Energy has entered into a joint venture with one of the world’s largest semiconductor fabricators in a deal that will bring many millions of dollars in licensing revenue to ANU over the coming years and see the technology become a success on the world stage.
Our Thinking
Doing Business In Australia
Australia is an exceptional place in which to do business. Find out how we can help you develop your business in Australia.
NRL v Optus: Full Court says, "Don’t stream, it’s over."
The Full Court unanimous decision in NRL v Optus, which upheld the football leagues’ appeal and held that Optus, the provider of a cloud-based TV recording service, was liable for copyright infringement by the provision of its service.
Not illegal but is it right?
Australian law allows the importation of genuine but unauthorised goods, even though another company may have exclusive rights to branded items. This parallel importation has long been difficult to stop and causes real damage to businesses and brands
Australia should lead in counterfeit crackdown
The new Anti-counterfeiting Trade Agreement (ACTA) is the latest international effort aimed at combating the more than US$200 billion dollar global trade in counterfeit and pirated goods
Do you have the tactical and strategic edge in litigation?
From time to time you will be faced with a step which is unusual and not generally taken by lawyers. But if followed in the appropriate way it can save the client considerable time and money.
Corrs in Brief: Optus v NRL - a silver lining for cloud-based services?
The Federal Court of Australia's recent decision in Singtel Optus v National Rugby League Investments (No 2) is the first occasion an Australian court has considered copyright issues arising in cloud-based services.
Copyright and the Digital Economy - ALRC inquiry needs broader scope
Australians need a copyright system that works. One they can respect. Our copyright laws need to provide certainty, encourage innovation, and enhance the free flow of information.
Corrs in Brief: Is it time for an Australian Contracts Act?
Contract law forms one of the most important elements of any legal framework. It is therefore of the utmost importance that Australian contract law maximises the simplicity, efficiency and utility of market interactions for the benefit of all Austral
Our Experts
David Smith
Partner Melbourne +61 3 9672 3345
Eddie Scuderi
Partner Brisbane +61 7 3228 9319
Eugenia Kolivos
Partner Sydney +61 2 9210 6316
Helen Clarke
Partner Brisbane +61 7 3228 9818