Privacy laws are affecting Australia’s cloud industry
Cloud computing providers are struggling to determine their obligations under Australia’s Privacy Act.
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The proliferation of social media and the increasing use of cloud technologies have forced organisations to take heed of the changing dynamics of a newly converging media frontier. Like it or not, constantly-evolving technology comes with its own set of privacy issues.
Today’s biggest privacy issues include the ability to monitor and control data -- particularly personal information -- used "in the cloud", and using cookies to market to online users and drive behavioural advertising. We’ve also seen increased demands for international privacy audits to determine the Australian position for multinational organisations.
Corrs helps clients stay on top of privacy issues, including using personal information for conducting lotteries, running promotions and future marketing. We also advise international organisations on transferring employee data overseas and can offer guidance on using cookies and other automatically generated software in behavioural advertising.
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Expectations for the Convergence Review are high – that it will produce a new regulatory framework that is fair, flexible and doesn’t stifle innovation.
The enormity and complexity of the task of regulating media and content services in a converged environment was thrown into sharp relief by the Federal Court’s recent decision in the Optus “TV Now” case.
The power of social media has revolutionised the way consumers connect with brands, connect with other consumers to discuss brands, and source other consumers’ opinions about brands. But what are the legal issues you should be aware of?
Australians need a copyright system that works. One they can respect. Our copyright laws need to provide certainty, encourage innovation, and enhance the free flow of information.
The social media phenomenon is testing our laws that protect privacy and reputation.
The unauthorised pictures of the Duchess come at a time of renewed debate on privacy laws in the UK and when privacy reform in Australia is imminent.
Proposed changes to Australian privacy laws will have significant impacts on business, some of which they may not be expecting.
Cloud computing providers are struggling to determine their obligations under Australia’s Privacy Act.








