With the proliferation of social media and the increasing use of cloud technologies, it is essential organisations are at the cutting edge of privacy issues and aware of the changing dynamics of a newly converging media frontier and their implications for privacy.
For clients, the biggest privacy issue at the moment is the ability to monitor and control data, particularly personal information, used "in the cloud".
Behavioural advertising and the use of cookies to market to online users in particular, is creating uncertainty in the market.
Corrs advises leading international businesses on these key privacy issues. We are seeing an increase in the demands for international privacy audits to determine the Australian position for multi national organisations.
Corrs acts for a variety of clients on privacy issues, including the use of personal information in conducting lotteries, promotions and how to use personal information for future marketing purposes; advises international organisations on the ability to transfer and use employee data overseas for processing purposes; and has extensive experience advising on the use of cookies and other automatically generated software for use in behavioural advertising.