Sponsorship Agreements

Corrs' lawyers regularly apply their experience to negotiate and draft sponsorship agreements to provide appropriate protection for those concerned.

Recent allegations against a number of high profile sporting individuals and teams have highlighted the potential for severe damage to sponsorship value through inappropriate conduct. Also highlighted is the possible need for sponsors to be more pro-active about reducing the chance of such incidents occurring.

From a legal perspective, sponsors should look to protect themselves by including termination or suspension rights and/or the right to reduce sponsorship fees if a sponsored party engages in unacceptable behaviour. It is important to ensure such rights cover the conduct of all relevant parties such as players and officials.

Whilst distressing, the recent high-profile allegations are a timely reminder to both sponsors and beneficiaries of sponsorship to review their sponsorship agreements and ensure their significant investments are protected.