Corrs In Brief: Trimming the fat: New industry code will seek to regulate food advertisements aimed at children
31 July 2006
A recent draft code, developed jointly by the Australian Association of National Advertisers (AANA) and the Food and Grocery Council, has broad implications for advertisers, marketers, and manufacturers of food and beverages. If adopted, the Food and Beverages Advertising and Marketing Communications Code (Code) will further regulate advertisements for food and beverages, especially those aimed at children. The Code seeks to encourage responsible advertising and, ultimately, have a positive impact on childhood health. Anna Matt and Virginia Crawter comment on the draft code.
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